JEANS MADE IN SWEDEN.
We produce the Lokalt by Velour jeans on demand, which means that we produce on order and thus do not build stock. The idea is to get you used to planning your purchase, move to slowfashion and learn to appreciate the craft.
There few time that you must where a blazer during Cannes festival is where you’re going to view movies at the Lumiere cinema.
Once me and my producer Erik Hemmensdorff managed to get in to see Tomas Vinterbergs Jakten. wearing only jeans and a shirt! The rain was pouring down and we where hiding behind a big umbrella.